Executive overview
Growth, activation and retention at a glance
Daily active users
Unique users who opened the app on each day. Internal and test users are excluded. The most recent point is today and is still accumulating.Activation funnel
Of everyone who ever installed the app, how many went on to register, and how many then connected at least one data source. Percentages are relative to installs — the last bar is the overall activation rate.Installed → Registered → Added data source
Weekly active users
Unique users per calendar week (mobile apps only, internal users excluded). The current week is still accumulating, so its bar is naturally lower.Registered users (cumulative)
Total number of registered accounts over time. The curve can only rise; a flattening slope means registration is slowing down.14-day retention
Each row is the group of users who first opened the app on a given date (label shows date · group size). Cells show the percentage of that group that came back n days later. Empty cells are days that have not happened yet. Reading down a column compares how well newer cohorts stick.Share of each cohort returning n days after first open